knackco.store
Knack & Co. | Pet Essentials for Cats & Dogs
0 failed · 4 warnings · 25 passed
Audited Fri, 07 Aug 2026 03:45:21 GMT · https://knackco.store/
Meta & Head
22.9/25
Title, description, canonical, social tags — what search engines read first.
Open Graph tagsmedium impactlow effort
Missing Open Graph tags: og:image
Your Open Graph markup is incomplete, so social platforms fall back to guessed text or drop the preview image entirely when this page is shared — a broken card gets far fewer clicks than a complete one. Add the missing og:image tag to <head>. For og:image, use an absolute https:// URL to an image around 1200x630 pixels; relative paths are the usual reason previews break. Re-check with a platform's sharing debugger afterwards, since preview cards are cached.
Faviconlow impactlow effort
No <link rel="icon"> and /favicon.ico does not respond
Google displays favicons beside mobile search results, and browsers show them in tabs, bookmarks, and history — a missing icon makes your listing look generic and less trustworthy next to competitors. Create an icon of at least 48x48 pixels, serve it at /favicon.ico, and reference it with <link rel="icon" href="/favicon.png" type="image/png"> in <head>. Make sure robots.txt doesn't block the icon's path — search engines must be able to crawl it to display it.
7 passing checks
- Title tag<title> is "Knack & Co. | Pet Essentials for Cats & Dogs" (52 characters)
- Meta descriptionMeta description is "Shop hand-picked grooming tools, cozy beds, toys, feeders and pet tech for cats and dogs. Fast worldwide shipping and a 30-day money-back guarantee." (148 characters)
- Canonical URLCanonical href is "https://knackco.store/"
- Viewport meta tagViewport is "width=device-width,initial-scale=1"
- Character encoding declaredCharacter encoding is declared
- Twitter card tagtwitter:card is "summary_large_image"
- Page allows indexingNo restrictive robots meta tag
Content & Structure
22.7/25
Headings, copy depth, images, structured data, internal linking.
Single H1 headinghigh impactlow effort
2 h1 headings found: "Knack & Co.", "Everything for the pet who runs your house"
Multiple h1s split the page's main-topic signal, leaving search engines to guess which headline actually defines the page. Keep the one h1 that best states the primary topic and demote the rest to h2 or h3, so the outline reads as a single subject with subtopics. A frequent culprit is a site logo or blog title wrapped in an h1 inside the shared header template — change that to a <div> or <p> and reserve h1 for the page's own content.
7 passing checks
- Heading hierarchy78 headings in order without skipped levels
- Word count5094 words of visible text
- Image alt text63 of 63 images have alt text
- Structured data (JSON-LD)JSON-LD types found: Organization, WebSite
- HTML lang attribute<html lang="en">
- JavaScript-dependent contentvisible text ~34532 chars in the initial HTML
- Internal linking91 internal, 1 external links
Technical
24.4/25
HTTPS, redirects, robots, sitemap, speed, crawlability.
Response compression enabledlow impactlow effort
no content-encoding header
This HTML is served uncompressed, so every visitor downloads far more bytes than necessary — text compresses extremely well, and the savings directly speed up first render on slow connections. Enable Brotli or gzip on your server or CDN: in nginx it's "gzip on;" (or the brotli module), in Apache it's mod_deflate via .htaccess, and on most CDNs it's a single toggle. Make sure compression covers all text types (HTML, CSS, JS, JSON, SVG), but skip already-compressed images — recompressing them wastes CPU for no gain.
11 passing checks
- Served over HTTPSfinal URL uses https://
- HTTP redirects to HTTPShttp:// redirects to https://
- No mixed content0 http:// subresource references
- Short redirect chainno redirects; URL resolves directly
- robots.txt present and permissiverobots.txt exists and allows crawling
- XML sitemap availablesitemap.xml exists and is valid XML
- Fast time to first byte643 ms
- Reasonable HTML size410.5 KB
- Missing pages return 404missing paths return HTTP 404/410
- www and non-www resolve consistentlywww and non-www converge on the same host
- HTML5 doctype<!DOCTYPE html> present
Performance
Core Web Vitals scoring via Google PageSpeed is coming soon.
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