SEO UTILITIES
Keyword Density Checker — Free On-Page SEO Tool
Count how often each word and phrase appears on a page and see its density percentage. The honest use: catch keyword stuffing before it hurts your SEO.
Keyword density is the share of a page's words made up by a given term. This tool tokenises the copy, counts every word and common two- or three-word phrase, and reports each one's frequency and percentage — so you can see at a glance which terms dominate the page.
The reason to look is not to hit a target. It's to catch the opposite problem: a term repeated so often it reads unnaturally.
What this tool does
- A ranked list of the most frequent single words on the page
- Two- and three-word phrase counts, which catch repeated exact phrases
- Each term's density as a percentage of total word count
- A clear view of any single term spiking well above the rest
Healthy usage vs keyword stuffing
Healthy usage means a page mentions its topic as often as the writing naturally calls for — the main term and its variations appear because you're genuinely discussing them. There is no magic percentage; Google has stated plainly there is no optimal keyword density, and ranking relies on meaning and context rather than repetition counts.
Keyword stuffing is cramming a term in beyond what reads naturally, specifically to influence rankings. It stands out in this tool as one phrase towering over everything else. It reads badly to humans and is against Google's spam policies, so if you spot it, the fix is to cut repetitions and let synonyms and natural phrasing carry the meaning.
How to use it
- Enter a page URL, or paste your draft text, and run the analysis.
- Read the ranked terms and their density percentages.
- If one term spikes unnaturally high, reword nearby sentences so it reads naturally.
Frequently asked questions
- What is the ideal keyword density?
- There isn't one. Google has said outright there is no optimal density. If you feel you're forcing a phrase in to hit some number, you're already past the point where it helps and into territory that can hurt.
- Should I match a competitor's keyword density?
- No. Their rankings come from many factors, not their word frequencies. Reverse-engineering a percentage is a dead end; cover your topic more thoroughly and clearly instead.
- Why show phrase counts and not just single words?
- Repeating an exact multi-word phrase — 'best cheap running shoes' over and over — is a more obvious form of stuffing than a single common word, and it's easy to miss without seeing the phrases tallied.