EVERYDAY CALCULATORS
AdSense Revenue Calculator — Estimate Ad Earnings
Roughly estimate ad revenue from pageviews, CTR, and CPC. A simple arithmetic estimate, not a prediction of real earnings. In-browser, no signup.
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$100 /month est.
≈ 200 clicks. Estimate only — actual earnings vary.
Get a rough, back-of-the-envelope estimate of ad revenue from three inputs: pageviews, click-through rate (CTR), and cost per click (CPC). The calculator multiplies them out into an estimated earnings figure.
It is deliberately simple arithmetic — a planning aid for comparing scenarios, not a forecast of what you will actually earn.
Why this is only a rough estimate
Real ad revenue swings with your niche, audience location, season, ad placement, viewability, advertiser competition, and the network's own revenue share — none of which this calculator models. Actual CTR and CPC also change constantly, so your true income can be much higher or lower than any single figure here.
This tool intentionally does not supply 'typical' CTR or CPC values, because that would be inventing data. Use figures from your own analytics if you have them; if you are guessing, run a low and a high scenario to see a plausible range rather than trusting one number. It is not affiliated with, endorsed by, or drawing data from Google AdSense or any ad network.
How the estimate is built
Estimated clicks = pageviews × CTR. So 100,000 pageviews at a 1% CTR = 1,000 clicks.
Estimated revenue = clicks × CPC. At a 0.30 CPC that is 1,000 × 0.30 = 300.
The output is only as realistic as the CTR and CPC you type in — change either and the figure moves proportionally.
Frequently asked questions
- Will I really earn this amount?
- No — treat it as a rough scenario, not a prediction. It multiplies the assumptions you feed in and ignores every real-world factor that moves ad income, so actual earnings routinely differ a lot.
- Does it account for the platform's cut?
- Only if you build it into your CPC. The calculator just multiplies the inputs, so for a net figure, enter the CPC you actually receive after the network's share, not the advertiser's gross bid.