foundationproject.net

Title, description, canonical, social tags — what search engines read first.

Everything we check in this category passed.

Headings, copy depth, images, structured data, internal linking.

• Image alt textmedium impactlow effort

  4 of 5 images have alt text

  Alt text is how search engines understand what an image shows — it feeds image-search rankings and is what screen readers announce to blind visitors. Add a short, specific alt attribute to every meaningful image, describing the content rather than listing keywords: alt="Golden retriever puppy playing in snow" beats alt="dog puppy pet animal". Give purely decorative images an empty alt="" instead of omitting the attribute, so assistive technology knows to skip them rather than reading out the filename.

HTTPS, redirects, robots, sitemap, speed, crawlability.

• Short redirect chainmedium impactlow effort

  https://startrbp.com/ (301) → https://foundationproject.net/

  Every redirect hop adds a round-trip before the visitor sees anything, each hop can leak a little link equity, and crawlers abandon long chains — which can leave the destination page undiscovered. Trace the chain above and point the first URL directly at the final destination in a single 301; commonly this means merging separate http-to-https and non-www-to-www rules into one combined redirect. Also update internal links to reference the final URL directly, so most visitors never enter the chain at all.

• Response compression enabledlow impactlow effort

  no content-encoding header

  This HTML is served uncompressed, so every visitor downloads far more bytes than necessary — text compresses extremely well, and the savings directly speed up first render on slow connections. Enable Brotli or gzip on your server or CDN: in nginx it's "gzip on;" (or the brotli module), in Apache it's mod_deflate via .htaccess, and on most CDNs it's a single toggle. Make sure compression covers all text types (HTML, CSS, JS, JSON, SVG), but skip already-compressed images — recompressing them wastes CPU for no gain.