berger-recycling.ch
Metallrecycling, Entrümpelung & Entsorgung | Berger Recycling
1 failed · 7 warnings · 22 passed
Audited Mon, 13 Jul 2026 06:15:48 GMT · https://www.berger-recycling.ch/
Meta & Head
22.2/25
Title, description, canonical, social tags — what search engines read first.
Title taghigh impactlow effort
<title> is "Metallrecycling, Entrümpelung & Entsorgung | Berger Recycling" (65 characters)
Search engines truncate titles past roughly 60 characters and often rewrite very short or vague ones, so the message you wrote may never actually be shown. Rewrite the title to 30–60 characters that lead with the primary keyword and end with your brand, e.g. "Merge PDF Files Online Free | YourBrand". Front-load the important words, since truncation always cuts from the end. Don't pad a short title with repeated keywords just to hit the range — clarity wins clicks, not length.
Faviconlow impactlow effort
No <link rel="icon"> and /favicon.ico does not respond
Google displays favicons beside mobile search results, and browsers show them in tabs, bookmarks, and history — a missing icon makes your listing look generic and less trustworthy next to competitors. Create an icon of at least 48x48 pixels, serve it at /favicon.ico, and reference it with <link rel="icon" href="/favicon.png" type="image/png"> in <head>. Make sure robots.txt doesn't block the icon's path — search engines must be able to crawl it to display it.
7 passing checks
- Meta descriptionMeta description is "Berger Recycling: Metallrecycling, Schrottankauf, Entrümpelungen, Entsorgungen, Demontagen und Haushaltsauflösungen. Schnell, sauber und zu fairen Preisen." (155 characters)
- Canonical URLCanonical href is "https://www.berger-recycling.ch/"
- Viewport meta tagViewport is "width=device-width, initial-scale=1.0, maximum-scale=5.0"
- Character encoding declaredCharacter encoding is declared
- Open Graph tagsAll core Open Graph tags present (og:title, og:description, og:image, og:url)
- Twitter card tagtwitter:card is "summary_large_image"
- Page allows indexingNo restrictive robots meta tag
Content & Structure
16.9/25
Headings, copy depth, images, structured data, internal linking.
Image alt textmedium impactlow effort
2 of 9 images have alt text
Alt text is how search engines understand what an image shows — it feeds image-search rankings and is what screen readers announce to blind visitors. Add a short, specific alt attribute to every meaningful image, describing the content rather than listing keywords: alt="Golden retriever puppy playing in snow" beats alt="dog puppy pet animal". Give purely decorative images an empty alt="" instead of omitting the attribute, so assistive technology knows to skip them rather than reading out the filename.
Single H1 headinghigh impactlow effort
2 h1 headings found: "Berger Recycling", "Berger Recycling: Ihr Partner für kostenlose Abholung und fachgerechte Entsorgung"
Multiple h1s split the page's main-topic signal, leaving search engines to guess which headline actually defines the page. Keep the one h1 that best states the primary topic and demote the rest to h2 or h3, so the outline reads as a single subject with subtopics. A frequent culprit is a site logo or blog title wrapped in an h1 inside the shared header template — change that to a <div> or <p> and reserve h1 for the page's own content.
Word counthigh impactlow effort
500 words of visible text
With only a few hundred words, this page gives search engines little to index and often loses to more thorough competitors targeting the same query. Expand it toward 600+ words of genuinely useful material: answer the questions visitors arrive with, and add examples, specifics, an FAQ section, or step-by-step detail. Don't pad with fluff or repeat keywords to hit a number — length should be a byproduct of covering the topic properly, never the goal itself.
Hreflang annotationslow impactlow effort
1 hreflang link(s) present but no x-default entry
Your hreflang set has no x-default entry, so search engines must guess which version to show visitors whose language you don't list — and they often pick a poorly matched one. Add <link rel="alternate" hreflang="x-default" href="https://www.example.com/"> pointing at your fallback page, typically the English version or a language-selector page. Remember that hreflang must be reciprocal: every version, including the x-default target, should carry the full set of alternate links back to all the others.
5 passing checks
- Heading hierarchy11 headings in order without skipped levels
- Structured data (JSON-LD)JSON-LD types found: Organization
- HTML lang attribute<html lang="de-CH">
- JavaScript-dependent contentvisible text ~8924 chars in the initial HTML
- Internal linking15 internal, 1 external links
Technical
23.3/25
HTTPS, redirects, robots, sitemap, speed, crawlability.
Short redirect chainmedium impactlow effort
https://berger-recycling.ch/ (301) → https://www.berger-recycling.ch/
Every redirect hop adds a round-trip before the visitor sees anything, each hop can leak a little link equity, and crawlers abandon long chains — which can leave the destination page undiscovered. Trace the chain above and point the first URL directly at the final destination in a single 301; commonly this means merging separate http-to-https and non-www-to-www rules into one combined redirect. Also update internal links to reference the final URL directly, so most visitors never enter the chain at all.
Response compression enabledlow impactlow effort
no content-encoding header
This HTML is served uncompressed, so every visitor downloads far more bytes than necessary — text compresses extremely well, and the savings directly speed up first render on slow connections. Enable Brotli or gzip on your server or CDN: in nginx it's "gzip on;" (or the brotli module), in Apache it's mod_deflate via .htaccess, and on most CDNs it's a single toggle. Make sure compression covers all text types (HTML, CSS, JS, JSON, SVG), but skip already-compressed images — recompressing them wastes CPU for no gain.
10 passing checks
- Served over HTTPSfinal URL uses https://
- HTTP redirects to HTTPShttp:// redirects to https://
- No mixed content0 http:// subresource references
- robots.txt present and permissiverobots.txt exists and allows crawling
- XML sitemap availablesitemap.xml exists and is valid XML
- Fast time to first byte440 ms
- Reasonable HTML size63.2 KB
- Missing pages return 404missing paths return HTTP 404/410
- www and non-www resolve consistentlywww and non-www converge on the same host
- HTML5 doctype<!DOCTYPE html> present
Performance
Core Web Vitals scoring via Google PageSpeed is coming soon.
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